What this doc does
Most agencies send a polished sales page and hope it lands. I'd rather walk you through it first in plain language. What we actually do every week. What you carry, what we carry. The six objections every contractor sits with before they say yes, including the big one about ongoing fees that nobody else will answer honestly. If you want the full sales page with the video walkthrough, live client rankings, the FAQ, and the booking calendar, that's one click at the end. This doc is the warm-up.
The short version of what we do
Five things, every week, for as long as you're a client. We rebuild your Google Business Profile around what actually moves rankings in 2026. We post to it weekly with content built for your local market. We run a review reactivation campaign at the start, then automated review requests after every job. We manage your citations across the 60 or so directories that still matter. And if it fits your business, we build you a Smart Estimator that gives homeowners an instant price on your site, which we covered in another doc. Most of your competitors are doing maybe one of those things, badly. That's the whole game.
The dashboard you get access to
You'll see a weekly heatmap of where you're ranking in the top 3 across your service area. Your average ranking position over time. Lead actions broken out by calls, direction requests, and website clicks. Every post we've made, every photo we've added, every review that's come in. The same dashboard Larry, Jamie, and Henry see, which I walked through with real numbers in the case study doc. If something's not moving, you'll see it before we do.
"How long until I actually see something?"
Honest answer. Visible ranking movement takes three to six months in most markets. Calls move faster. Henry's a client of ours who's early in the work with us. His heatmap hasn't shifted yet, which is normal that early. His phone calls are up 200% off the same profile. The pattern across every client we've worked with is the same. The phone gets busier first. The map turns green after. If you're at month two and nothing's moving on either, that's a conversation we'd be having on the dashboard together, not a surprise at month six.
"I've been burned by SEO agencies before."
This is the one I hear most. Here's the honest version of why it usually happens. Most contractors who got burned were on a monthly retainer with an agency that sent a PDF report once a month full of "impressions" and "engagement" numbers. Vague metrics nobody can act on. They couldn't tell if the work was happening. Couldn't tell if it was working. Couldn't tell if their ranking had moved.
The way we run it, you're going to see every post we make, every photo we add, every review request we send, every citation we submit, every ranking change. Daily, if you want. Your exact map position is on the dashboard the day you sign on. Six months from now, it's still on the dashboard. Either it moved or it didn't.
If it's not moving inside 60 days, you'll know, and we'll be the ones bringing it up first.
"My competitor has 400 reviews. Can I even catch them?"
Maybe, maybe not. Doesn't really matter. Trying to collect 400 reviews is a long road that you'll lose. The faster game is being the contractor whose reviews are the most recent, the most detailed, and the most responded to. Larry's top competitor in his market has 410 reviews. Larry's holding the top 3 in three-quarters of his service area against that competitor right now, and he didn't get there by hitting 410. He got there by being the profile Google trusts most right now. Old reviews go stale. Fresh ones don't.
"Why can't my office manager just do this?"
They probably could, if they had eight free hours a week. Nobody has eight free hours a week. The contractors who try this in-house usually do great work for about six weeks, then a big job lands, the manager has to handle a permit issue, three review requests get missed, two weeks of posts slip, and by month four the rhythm's gone. Google notices the gap before you do. It's relentless work, and that's where the in-house plan usually breaks.
"What if it doesn't work for my specific market?"
We're month-to-month, no contracts. We've worked with 52-plus home service businesses across the US. Different verticals, different market sizes, different competitive landscapes. The rhythm holds up.
The reason it holds up is that Google's algorithm doesn't care what city you're in or what trade you run. It cares about the same signals everywhere. Categories, reviews, posts, photos, citations. Get those firing consistently and the algorithm rewards you. Stop, and it punishes you. The signals are universal.
Local map ranking also compounds. The longer we run the work, the harder it gets for competitors to catch up. Most of our results show up between month three and month six, which is why we keep pushing consistency every week from day one. If the calls aren't moving in your first 60 days, we double down on the signals that aren't firing. We don't slow down, we don't switch tactics, we don't quietly disappear. We push harder.
The two ways to take the next step
Two paths, depending on where you're at.
Path A: If you want to see what's actually slipping on your own profile before talking to anyone, start with the free two-minute audit. We screen-record a walkthrough showing where you're ranking, what's working, and what's costing you calls every week.
Path B: If you've read enough and want to talk, the full offer page has the video walkthrough, live rankings from current clients, the FAQ, and the booking calendar.